Today is brought to you by the letters D-I-G-G

I learned a new word today: diggbait. This seems to be a term to describe a page or blogpost that is reactionary, ill-researched, and has industry catch phrases that either excite people or scare them. So far I've typically run into this diggbait on pages that describe the most searched word for the day or that tell you about another company playing big brother and spying on your usage. Is this diggbait a good or bad thing I wonder?